Google company Essay Example | Topics and Well Written Essays - 2750 words

Google guild - Essay ExampleThe comp any(prenominal) has attachments to education and libraries as part of their company culture as stated in Guyette, (2007, p. 2). This is a merchandising approach implemented to improve the mart partake. Most of the students are loyal customers of Google and help improve their disgrace name all over the world. Other contributors to the market place share are partnerships and a wide clip of advertising done using Ad Words (Guyette, 2007, p. p. 2). Googles plan is to make more acquisitions internationally to add on the products that people require and, therefore, fill that market gap and to be more private-enterprise(a) with the competitors in an effort of trying to catch up (Guyette, 2007, p. p. 2). Therefore, this paper focuses on the merchandise strategies of Google while evaluating its indwelling and external environments. Introduction Google, the most popular bet engine, was founded by two Stanford students, Larry Page and Sergey Brin. B ecause of its popularity, it has captured the market attributed to an nimble and innovative marketing plan team. Innovation is achieved by the many uses that google.com does to its customers who are the revenue earners of any memorial tablet as indicated by Fifield (2007, p. 23). The role of every organization is to achieve market success and this achievement is myrmecophilous on the customers preference. Thereby it is the role of the marketing departments in the organization to win the customers preference. Google has leverage over the new(prenominal) competitors who have lead to its competitive advantage in the variety of uses that it grants the customer. The competitive advantage over the opposite firms instills focus to the marketing program of a firm as stated in Ferrell &Hartline (2011, p. 19). Googles marketing strategy is evident on the fulfillment of the want s and needs that the customers desire. It has incorporated all the individuals, companies, organizations and a ny interested parties through segregation of these target groups as a marketing program in the market strategy. Through the use of its strengths and opportunities and constant awareness of weakness and threats imposed on it, the marketing strategy notify be formulated matching the needs and requirements of the market ventured (Ferrell & Hartline, 2011, p. 19). Google controls 40% of the market and estimates to control 70% of the market in the near future. The control of the market varies according to countries. For Instance, in a country like France Google takes 71% of the market share. This reduced market share is caused by the competitors in the market. In the US alone, Google controls 67% of the search market. This was achieved in November 2012 but dipped just slightly in December hitting 66.7% of market share (Goodwin, 2012, p. 2). This significant market dominance is a milestone for Google as a company and as a brand name despite all the competition. Goodwin (2012, p. 2) conti nues to explain the effect of the competitors on the search market. For example, Microsoft, even with the concomitant of Bing-powered searches, is way far behind Google. The competition between yahoo and Bing in the month of January 2012 significantly led to the rise of Googles market share (Goodwin, 2012, p. 3). Google faces its competition from other companies that are to the same goal of plentiful people