Volksgemeinshcaft - 1107 Words

How Successful were the Nazis in Creating a Volksgemeinschaft? To simply answer the question, the answer would be that they had very little success in creating their ‘National Community’. Between the years 1933-39 the Nazi party set upon an idea of creating their own race of racially pure Germans, an Aryan race. And to do this they had to remove all the people they had thought of as unfit and against what they saw as the Aryan race, and create a Volksgemeinschaft. Volksgemeinschaft was a people’s community, where everybody was equal in race. The Nazi party was prepared to go to extreme lengths to ensure that they got this racially pure race, killing unfit Germans was a solution. Hitler wanted a community joined only by blood and race,†¦show more content†¦Hitler wanted his race to have no weaknesses. If women didn’t work, there would be increased family allowance and the honour Cross of German Mother Hood. Woman would be offered extra payments from the Nazi’s if they were to stay at home and create these Aryan race children, mothers were rewarded with money for the work they did. This was all introduced in order to entice Women from the work place back to there home’s and to have babies. Increasing the population was a well thought out plan for the future made by Hitler; he did have long term plans for himself and Volksgemeinschaft. Then the Nazis had to prepare for the future and the future of Germany was the youth. Many organisations like the Hitler youth and the league for German Maidens were set up to teach the youth to follow the Nazis. In the Hitler youth they were taught like the military, neat, tidy and organised. The youth saw Hitler as a father figure in the fatherland and obeyed him. Then Hitler used indoctrination in the education system to recruit them into the army as loyal Nazis. There were subtle Nazi views added into all school work to brainwash the youth, as they were naive and didn’t see the wrong side of the Nazis true nature. The future of the people’s community was successfully secure and the Nazis would keep control for years to come. During Hitlers efforts to create the Volksgemeinschaft he encountered several problems, regarding the people resistingShow MoreRelatedTo What Extent Did the Nazis Establish a Volksgemeinschaft? Essay3244 Words   |  13 Pagestheir children. Indeed, by the late 1930s, despite the regimes desire to increase agricultural production, it was evident that there had been a significant drift of worker to the towns where wages were higher. Hence the implementation of a Volksgemeinshcaft where all classes were equal to the extent that the society became classless was manifestly not achieved. German agriculture did not have the economic power to compete with other sectors of the economy and, as there were limits to Nazi interventionism

The Progressive Era During The 19th Century - 1195 Words

The Progressive Era was social activism and political reform between the 1890s and 1920s. The reformers of the Progressive Era tried to help the corrupt government, improve the not so great economic state for lower and middle class and immigrants, and invoke social change. The reformers were also very effective of making the problems of the 19th century known in America. Media development and some innovation did an excellent job of bolding all the corruption in the government and scandals of public health. Margaret Sanger and Alice Paul were very important reformers during the 19th century. With their help, immigrants and the lower classes were freed of the corruption and forced poverty placed upon them by business and government. These reformers were very successful in dealing with the problems at the turn of the century and really beyond, Life for these lower class citizens was not so joyful before the Progressive Era. Lower and middle classes as well as immigrants struggled. Most of them never could earn a steady income or provide for their families. Many people were attracted to the new Progressive Party due to the fact that it helped to give more power to the workers and promoted economic equality. Much of the attractiveness to the progressive party was as a result of the muckrakers. These were investigative journalists who propelled Progressivism by exposing corruption, economic monopoly, and moral decay in the American society. Through magazines such as The CrisisShow MoreRelatedThe Progressive Era Of The 19th Century1463 Words   |  6 PagesMaya Stepansky Mr. Meyer Progressive Era DBQ Toward the latter part of the 19th century, bustling America, in response to the trends of industrialization and urbanization that characterized its Gilded Age, began its new century by entering into a new historical/political epoch that came to be known as the Progressive Era. This distinctive period in history (spanning from the 1890s through 1920) found progressives seeking to use the American federal government as a means of change through socialRead MoreThe Progressive Era857 Words   |  3 Pagesapparent to them and many other times they have no idea it is happening until decades later. Regardless of what happened in different eras of history one thing always holds true, it made America who they are as a country. From the late 19th century into the early 20th century America went through one of these transformations with the birth of the progressive era. It left it’s imprint on American culture and will continue to for decades to come. The decades that worried America and its future wereRead More Change in Life from Antebellum to the New Deal Essay1361 Words   |  6 PagesIt was a long process that took centuries to occur from when America was first colonized by England. America started slow and far behind England and other European countries in the technology race but a diverse culture and the work ethic of American people all helped to push this country forward. From antebellum America in the 19th century, to the Progressive Era in the late 19th century and early 20th century, and finally to the New Deal period in the 20th century, many changes occurred as millionsRead MoreThe During The Progressive Era989 Words   |  4 PagesDuring the Progressive Era, various groups responded to the political, social, and economic woes that resulted from the rapid industrialization and urbanization of America during the 19th Century. The mass immigration of foreigners and the northern migration of Africa-Americans led to urban overcrowding and competiti on for wage-paying jobs. Electric lighting allowed factories to expand the working hours and increase the output of manufactured goods. There was little regulation for employee welfareRead MoreThe Gilded Age : A Powerhouse Rose From The Ashes Of The Civil War871 Words   |  4 PagesProgressives in the Gilded Age The Gilded Age: A powerhouse rose from the ashes of the Civil War. From the Civil War until about 1896, the Gilded Age was born. The United States was going through an era of governmental, fiscal and societal restructuring. Gilded Age got its name because Mark Twain seen as a period where everything seemed to be well on the surface but beneath was a scheme of political dishonesty and self-indulgence. Around this time, the affluent upper class was created due to theRead MoreComparing the Approaches of the Progressive and Populist Movements893 Words   |  4 PagesPopulism vs. Progressivism Essay During the late 19th century and early 20th century the progressive movement and populist movement were groups and organizations getting together to resolve social, economic, and political problems occurring in the United States. Both movements had different approaches to what was more important and how to deal with problems. Progressivism was mainly for the betterment of cities while populism is for agrarian section of farmers. First of all there were social failuresRead MoreThe Progressive Era Essay1133 Words   |  5 PagesFrontier, and late Nineteen Century, Agrarianism The development of the United State into an aggregation of civilized settlements and large Cities influenced the economic movement, socially and culturally by the end of the Civil war and first World war. This brought about the industrialization and massive boom in immigration experienced at this period. Urbanization became key in the history of America and it has its influence in the attractiveness of the nation. The progressive era was from 1870 to 1916Read MoreThe Populists and Progressives1137 Words   |  5 PagesDuring the late 19th and early 20th century both the Populist Party and Progressive movement wanted to preserve some things, while also addressing the need for reform. Although many of the ideas and goals of these â€Å"Third parties† were initially not legislated and considered far-fetched, many of these ideas later became fundamental laws throughout American history. The Populists and Progressives were both grass roots movements, and addressed the needs of the poor and powerless, for the Populists itRead MoreHow The Other Half Lives By Edward Bellamy1111 Words   |  5 Pagesto the 1920’s the Progressive Era was a period of social activism and political reform in the United States. It was also a period of explosive economic growth, fueled by increasing industrial production, a rapid rise in population, and the continued expansion of the consumer market place. The main objective of the progressive movement was illuminating the presence of corruption in government (Foner, 2017). During the 1880’s there were two very influential works published during the earliest momentsRead MoreMovements Throughout History Led by Farmers and the Economy Essay730 Words   |  3 Pages The populist movement occurred in the late 19th century, formed from the Grangers movement where its goal was ta movement for people, to change the economic system where it would benefit farmers. The grange movement rapidly declined in the 1870s and was replaced by the farmer alliances. The farmer alliances were more political rather then social. The farmer’s alliance later formed the populist. The populist movement is considered to be an agrarian revolt by farmers and those concerned with

The Contribution in the Field of Psychology Free Essays

1-All about the contribution in the field of psychology with psychologist Sigmund Freud: As Sigmund Freud was Austrian neurologist and he was the famous founder for psychology field and that the reason, he known as Psychoanalysis and while the years of psychology he was a dominating school of concept and still quietly strong. His age was around 73-year-old and his birth date was May 6, 1856 and he died in September 23, 1939. Freud’s show with a group of therapeutic skills work on talk therapy and its useful for scheme for example dream clarification, free relationship and transference. We will write a custom essay sample on The Contribution in the Field of Psychology or any similar topic only for you Order Now The work of Sigmund Freud on psychology, as exoteric culture also used his ideas and there were topics for epitome, Freudian slips, denial and completion of unconscious wish, moreover the attitude is also used in language which used in daily routine. The great impression and famous psychologist of the twenty century, Sigmund Freud was on number three and he was popularly known as founder of psychanalysis, there was the study and theory of psychosexual development and the Id, superego ego, Free relationship and Dream clarification. Contribution in the field of psychology: There is no inquiry that Sigmund Freud had a plentiful effect on the psychology field, paying little heed to the impression of his chance. Through his work and hypothesis, he mentioned that every single change and sickness is not based on psychology. Such as, he establishes the social qualifications which effect on science and conduct. Sigmund Freud’s training and compositions added to our understanding of identity, medical psychology, human improvement, and uncommon psychology. He was the beginner of psychology school in Austria. As There were many psychologists impressed by Sigmund and his daughter. In 1896, Sigmund Freud was the one of person who used the condition of psychoanalysis. By that time his theory was showed up. The theory of normal and abnormal didn’t make by Sigmund Freud but he was the one of person who made them popular. Freud won this with the help of his theory of mental reality: id, personality, and superego. 2-I admire him and selection of him for my presentation-There are number of reasons to choose that person and admire as his popularity for psychology was the famous mandate thinker and psychologist of the twenty century and he got third position in this field. Sigmund Freud displayed the theory of personally improvement, and that controversial image structured by struggle with three fundamental ways of human brain: id, ego and superego. That is the reason, I feel that, these three formed develops as kids improving their personality, as victorious raising to adept of child and every form is important for it, moreover the timing and timetable in every develops is very necessary for kids to victoriously arrive rising adulthood. Also, with the help of his theory and work that clarify, there is no connection between mental issues with psychological reasons and individuals can get recognize personality by him or herself. 3- The psychologist Sigmund Freud and his work based on this course: In this course, we have covered Sigmund Freud adding the normal and personality. He emphasized that significant of the abnormal mind and a major expectation of Freud theory is that the unconscious brain handles the behavior to biggest degree than people are not believing. The convert unconscious mind into conscious is aim of psychanalysis: Sigmund Freud believe that there are different three levels to consciousness for epitome: precocious, conscious and unconscious. Conscious- In present time, which we are doing with active mind that called conscious and its impressed our personalities and behaviors. The ideas, feelings and memories for that we are aware (Hubbard 2018). Preconscious- Nowadays we are not aware for sudden situations or problems, but there is good thing we are able to be a conscious and get awareness to handle these problems, also for all us feelings and memories as well ideas, we cannot think consciously but still we can convert into conscious awareness (Hubbard, 2018). Unconscious- Nowadays, what activities we are doing without awareness that called unconscious and still we can influence our feelings, memories and thoughts. Our all unpleasant memories even aim and wishes that are not included in consciousness (Hubbard 2018). According to Freud’ theory and his three fundamentals which reflect our mind-id, superego and ego: – Id- when we want something like I want chocolate ice-cream and cake same time (Id). Superego- when my mind saying I do not have money for both things(superego). Ego-when ego decided that once I can have one thing another one I will buy another day. (Ego). 4- Sigmund Freud and his work related to your everyday life; Examples 1st -As according to Freud’ theory of personality, behavior and development same as my ECE field I must get information about all these things as well I can understand about child’s need and interest with that I can plan activities for them also children can improve their confidence level. 2nd -As we have different levels of mind for examples, when I am conscious for my exam I read and learn properly because my mind is aware but if I am unconscious that time I cannot ready anything for exam and same time I am thinking about other situations, however if I am preconscious , that time I can convert my mind into conscious and can work on my exact task. 3rd- According to Freud’ three fundaments id, superego and ego with this I can judge about my situation, like I want to eat pizza(id) but same time I have to buy a book for study(superego) at time my ego make me understand I do not have enough money so first I have to buy book and next time I can eat pizza(ego), its very useful for me. References Biography.com. (2017/2014, December/April 4/2). Sigmund Freud Biography. Retrieved from The Biography.com website: https://www.biography.com/people/sigmund-freud-9302400 Phillips, A. (2014). Becoming Freud: the making of a psychoanalyst. Retrieved from https://senecacollege-primo.hosted.exlibrisgroup.com/primo-explore/fulldisplay?docid=01SENC_ALMA5148410560003226;context=L;vid=01SE Hubbard, K. (2018). Psychoanalytic Approach [PowerPoint Presentation]. Retrieved from My. Seneca. How to cite The Contribution in the Field of Psychology, Papers

Foreignness Strategic Management Journal â€Myassignmenthelp.Com

Question: Discuss About The Foreignness Strategic Management Journal? Answer: Introduction Arnotts Biscuits Limited is the largest producer of biscuits in Australia. It is also the second largest snack food supplier in the country. Arnotts is a subsidiary of the Campbell Soup Company of the United States. The company was established in 1865 by William Arnott and operated under the family ownership until 1975. In 1997, the Campbell Soup Company acquired Arnotts in full. Despite the American ownership of the company, which led to considerable amount of controversy, as the Australians wanted the famous company to remain in Australian hands, the products of the company have not become Americanised and the manufacturing remains in Australia. The company is now known as Snacks Brands Australia. Arnotts has a wide range of products under its banner and variety of productsare sold by the company in the Australian market. From biscuits, candies, toffees, cakes, to breads, to ice creams and many more types of dessert, Arnotts virtually has existence in almost every market of every available type of dessert in Australia (Dunn 2014). Arnotts owns the top two brands in almost every segment of crackers, sweet biscuits and chocolate biscuits. The company and the product Arnotts is one of the biggest biscuits manufacturers in the world and is the biggest one in the country. The Arnotts umbrella consists of many sections and is the parent company of many brands that are very famous in the Australian biscuits market. Five factors have ensured the growth and of the company and also enables it to maintain the market hold in Australia. The company is focused on the core biscuit portfolio in the country: Arnotts have long exited from the sector of private labels, which yielded almost negligible profit margins. The entire snack food segment of the companys operations has been divested and the focus has been instead given to expanding other dessert food products or snacks that are healthier and organic. Peripheral operations of the company have been limited and a centralized operations management has been created so that every transaction and function of the company and as well as of the subsidiary brands can be monitored in a uniform manner (Bartrim 2017). Manufacturing has been given the highest importance in the company and the quality of the manufacturing process is hailed above all other operations of the company. Entire restructure of the management: Stranded overhead cost is a headache for every organisation that aims to operate within any sector and derive a certain amount of profit from it. The administration process of the company has been streamlined, so that every action and step is monitored and analysed before even being implemented. Sales and other attributes that boost sales are consolidated so that further expansion within the domestic market can be achieved. Route-to-Market warehouse system: The company deals in manufacturing and selling of such a product that has an expiry date. This requires the company to makes sure that none of its products are in consumable condition. The products becoming expired cannot be tolerated by the company and that makes them ensure that their warehouses are foolproof and no products are wasted (Hendrieet al. 2016). Growing core brands: Arnotts has focused all its resources to developing the core brands, as they are the original products and names that have helped the company its current position in the market. Marketing is boosted and widespread campaigns are done so that market exposure is enhanced even further. Promoting the trades of the company is another great strategy that increases transparency in the transactions and operations of the company, that creates a loyal customer base (Pulker, Scott and Pollard 2017). The packaging and merchandising of the products is done with creativity and new ways of delivering the products have helped the company to grow and maintain customer satisfaction, that in turn helps with increased sales, which, again, results in better profit margins. Investing in a pilot plant: This is a newly formed segment of the company where innovation is used efficiently to create new products or developing on the products that are already being produced and sold by Arnotts. Customers are at the heart of any business operations and the company understand that catering to their needs is the only way to stay ahead in the competition (Potter and Davis 2017). Constantly evolving with the changing customer needs and giving them more and new exciting flavors, textures and products is the only way to retain the loyalty of the customers. This pilot plant is where all the creative and innovative ideas are amalgamated and all the inputs are brought together to make something new to keep the excitement and sentiment of the customers alive. The Australian biscuit market is huge and is driven by fierce competition. For years, the parent company of Arnotts has been registering flat profit figures. After the successful implementation of the above described five strategies, it has finally managed to reach profit levels that are above the average market rates. The growing health consciousness of the Australians regarding consumption of snacks, and becoming more biased towards organic and healthy eating habits have rendered the market to experience a sudden slump in recent years (Friel, Barosh and Lawrence 2014). Sweet biscuits: the segment where Arnotts operates the most includes plain biscuits, cream biscuits and cookies. Arnotts has been trying to regain its market status by producing gluten-free, low sugar and low fat biscuits for the people who are serious about maintaining a good and healthy lifestyle. Arnotts have suffered a lot in a market, which experienced an overall degradation in 2013. Even though the market has b een able to recover from that momentary blow, the overall sales and profit levels have not been able to match its previous figures yet. Arnotts have successfully reported higher profit levels than their competition. The biggest reason for this drop in sales and profit can be attributed to a rise in health and lifestyle concern among the consumers. Even if this single incident may be cited aberration, the overall sales have been experiencing a downward result for spome time now. Tim tam has been the most successful launch of Arnotts till date. It has a huge appeal to the children as well as the grownups, who enjoy a sweet comfort food that reminds them of their childhood and has emotional attachment to it. This single product is the only reason for the company to retain its advantageous position in a market that is currently going through a slump. To maintain and increase their sales, Arnotts has gone beyond the simple chocolate selling business strategies and have tried to offer the customers with more products than their peers and competition. Recipes are invented by Arnotts that use Tim Tams as an ingredient and more desserts are offered alongside the traditional candies, chocolate bars, biscuits, chocolates and cakes. Breads are also produced by the company which has given them significant existence in the bread market as well. Over the last five years Arnotts have been experiencing a slowdown, along with the entire market sector, but Tim Tam sales itsel f has seen increase. This can be widely attributed to the fact that the company has invested a lot of money, time and creativity in the campaign and promotion of this product. Therefore, deciding on this product to be the product that is to be introduced to the British market, as new expansion strategy, was the obvious choice. Country and product market attractiveness The United Kingdom is one of the biggest economies in the world and has a huge opportunity in the specific sector of chocolate where Arnotts wants to penetrate. To understand the condition of the overall UK market, a PEST analysis is to be performed upon the entire country, to understand the conditions that are currently prevailing in the country and what possible strategies can be adopted by Arnotts to ensure maximum exposure and sales. Macro environmental analysis: The success of an organisation is determined by the factors that operate within the internal and external environments. An organisation can try to become more successful by efficiently utilizing these factors to its advantage by adapting to the environment to manipulate the factors. An organisation, which is successful in the market can not only use these factors and manipulate them, but also have certain degrees of predictability powers, which help to forecast imminent change. This ability can be of tremendous help for organisations as this can aid in preparing for the change by changing its strategies. The macro environment refers to the outer and external environment in which the organisation operates, effectively meaning the industry and the general condition of the country, which the organisation cannot control as a single entity but have some degree of impact when it is a part of the greater industry as a whole. Micro environment comprises of the internal factors, which are directly controlled by the organisation. The internal operations, manufacturing, service providing, processing all are the factors that are controllable by the organisation. PEST Analysis A PEST analysis is a tool that is used by organisations to understand the prevailing macro environ mental conditions within the country it is operating. Since the economic, political and social conditions and outlooks vary for each country, each country also offers a unique condition for every industry, which is a big point of concern for the organisations that run operations across different countries. The PEST analysis is a simple take on an organisations political, economic, social and technological environments, within which it exists and functions. Legal and environmental factors and conditions are also part of the PEST analysis. Political: The political framework of the country is a constitutional monarchy. A parliamentary system governs the functions of the government, which makes the country is fair and stable, having a lot of opportunities for the entities that operate within the country. The country is normally thought to be as a stable one, where the citizens have a control over its inner functioning. Being split into national and local administrations, it is easier to maintain a cohesion among all the operations of the government, as well as individuals and organisations. However, the government is not devoid of corruption, which are widely known, yet not talked about. The massive political dilemma over the decision of whether to stay in the European Union (EU) or not is taking a significant toll on almost all activities of the country. Even so, the UK is one of the most successful countries where rule of law is established. Economic: The economic condition of the UK is also very stable and has the fifth highest Gross Domestic Product (GDP) in the world. Before the economic slump of the 2007-08, the country was registering a steady GDP growth rate. Even after the depression, the country is gradually coming out of the slow economic growth, however, most of this economic reestablishment is centered around London and the south east. The southern part of the country has traditionally offered services, while the north was more dependent on industrial sectors. This new economic outlook is reflecting the decrease in the importance in the industry sector, which may hamper economic strength in the long run. Interest rates are also regulated by the Bank of England, which also keeps the inflation rates under control. However, lower oil prices play its part and inflation rate do reach almost 4% at times, but is quickly subdued again. The countrys inflation rate has been significantly lower than the overall inflation rates of the EU. Despite all of these economic hope, the pound has still lost its value to some extent, which severely affected the economic condition and transaction of the country in the international market. Social: The UK has very high social standards. These high standards help to keep the overall environment and circumstances in a better than average position as compared to many other first world countries. Services like the National Health Services being free of cost let the society and community to focus their time on other issues. This also helps to keep the overall health quality of the citizens to be better, ensuring more productivity in all sectors. A lot of population also means that there is an abundance of skilled labours. The country has flexible migration laws, which enrich the society in a cultural way, as well as provides with cheap labours. The country ensures a basic education for all its people, and the education system is of very high standards. Better education leads to better workforce. The standard of living in the UK is exceptionally high and has surpassed that of the United States of America recently, after almost a century. Still, the country is burdened with in come disparity and faces challenges in overcoming them. Child poverty is still a major issue in the country and the government struggles to rid the country of this pressing issue. Technology: The UK has a wide range of technology available to help the citizens live a good life and also increase the industrial production and the betterment of the services sector is also achieved. Science and IT sector has seen remarkable expansion; thagt helps in increasing quality of every aspect of life. The country has stringent and effective laws regarding intellectual property rights. The country also has high level of competition among the industries inside the country, which helps to boost growth and specialisation is ensured. The British market of the product The British market offers a diverse and huge for sweet biscuits which is the primary product offered by Arnotts. the combination of either tea or coffee is consumed by almost every British coupled with biscuits almost everyday. The market is supposed to grow almost by 5.6 billion in the next financial year. The biscuit industry, hence, looks to be pretty solid in terms of sales and overall performance. Throughout the recession, when the entire global economic conditions faced meltdowns, the British people never stopped buying biscuits, as it is their daily need. This helped the UK biscuit market to sustain itself better than most other industries of the world. Although this ritualistic nature to buy sweet biscuits have stayed relevant for the people of the UK, the rising health concerns here has also slowed down the industry (Fuller 2016.). However, emotions and sentiments seem to have prevailed and the biscuit sales have been steady. Iconic brands like McVities, Jacobs, Hob Nobs all have good market shares and make sure that the industry will not be facing any immediate problem right away (LEONGet al., 2017). However, these same reasons are why Arnotts will face a problem: The British seem to prefer their own products more than any foreign ones, and the company has to innovate and accordingly market or promote their Tim Tams that would efficiently appeal to the customers in the same way as their local products do. Strategies to penetrate the market Arnotts is going to adopt a number of strategies that are currently used in the backdrop of operating in the Australian market, but may prove to be essential for the UK market. Arnotts has focused a lot of its resources and operations towards online retailing of their products. The company is not satisfied with only supplying their original product to the market, but also aims to provide the British consumers with every product they have in their catalogue (Ng and Shukor 2016). This will no doubt take time and a lot of hard work is to be expected, but Arnotts is sure about yielding a positive result from this. The UK is experiencing an increase in the demand for coffee, and in recent times, there has been a remarkable growth in the number of coffee shops in the country. Arnotts aims to exploit this aspect would expand their business in the coffee chain in the United Kingdom, in a joint venture with Coffex. This would ensure even higher sales for Arnotts Tim Tams and new business opportunities for the company as awell. The retail chains would be supplying new flavors of coffee and would use the products of Arnotts as ingredients. The shops would be offering the customers an enriched coffee drinking experience, which they hope would increase customer satisfaction. In a time when coffee boutiques are setting a new trend in the country, Arnotts has high hopes about their new business venture. Competition in the market and other aspects The market of the UK is high and there are many companies which have been selling chocolate in the country for a long period of time. This would seem like a disadvantageous position for the company as it is a newcomer and do not have enough practical experiences of operating in the British market, which would entail a lot of new planning and strategizing on Arnotts part (Lindberg, Nichols and Yam, 2017). The exit of the country from the EU would pose some obvious problems regarding the tariff laws and export import policy. However, Australia hopes that this would not affect much for their foreign trade with England, as they had similar trading regulations with country before, which are now being considered to be implemented with the new trade laws between the United Kingdom and the European Union. Most of the companies in the UK use online retail shops extensively to reach their customers and increase their sales along with physical shops. Arnotts would be investing a lot in their online retail shop creation which would enable the customers to avail their products in similar fashion in which they are already used to. Similarities between Australia and the UK The Australian and British cultures have some obvious similarities between them, both being first world countries and somewhat of a similar way of thinking. The socio-political and economic conditions are also not very dissimilar in the two countries. This would give Arnotts some basic advantage in planning their strategies. The citizens of both the countries enjoy their desserts and sweet biscuits are a big part of both countrys culinary traditions (Daltonet al. 2014). These aspects would help Arnotts to use the general preference and food habits of the people of the UK to be used to their own advantage. SWOT Analysis Arnott's Biscuits Limited is a company that has been established in the year 1865 and has a long legacy of goodwill and high quality products and this serves as the biggest strength of the company. The popularity, brand value associated with the organization makes customers comes back to the products that the company has to offer. The company over the years has developed and has come up with innovative flavors and taste of biscuits. This plethora of choice caters to the taste buds of almost everyone. The image of the company promotes togetherness, innocence and fun time. The organization is regarded as the biggest producer of biscuits and the second-largest supplier of snack items in Australia. This adds to the popularity of the brand and the availability of the products everywhere in the market. The manufacturing units of the organization are top notch with technologically advanced machinery that allows mass production. It serves as strength as it provides the company allowance to make the products available to the target market at the right time. Tim-Tam is one of the notable brands of the company, it is a fun product and the high quality and reasonable price of the item add to the benefit and the popularity of the brand. The company has a lot of opportunity to expand in Britain as an established brand in Australia it has means and resources to expand in the Britain market as well. The British market is a good place for the company as it has a lot of options in terms of customer segmentation, innovation in the flavor etc (Khan et al. 2015). Weakness The company has a small market share in the international market which is a problem as the industry in which the company operates has a tough competition. Opportunities There are a lot of opportunities in the international market, as the company has good resources to expand the business. The food and beverage industry is booming as people are enjoying diversified and unique flavors in terms of bakery items like biscuits. The demand for biscuit as a snack is also high and a popular brand like Arnotts should use this opportunity. The company does not have cookies or brownies as the product option and this is a space that can be fulfilled by the resources that the company already has The British are a new consumer that would mean that the company has an opportunity to create new and innovative flavors for the British market. Threat The food and beverage industry has a tough competition in the international market, Kraft food limited is the biggest competitions to the company the profile of the two companies are almost alike and people usually interchange the products of these companies (Rothaermel 2015) Entry Strategy Tim Tam will enter the UK market and the company will directly export the product from Australia. Arnott will directly export the product via UK intermediary. These intermediaries will act as the middleman in the company. These intermediaries will also have to control the sales and interact with the client directly. Arnott will be benefited to a large extent if it chooses direct exporting via intermediaries and this will also increase the profit level of the company (Ulrich et al. 2014). It is also important for Arnott to know the customers and then choose the foreign market expansion strategy. In such a case, the customers also provide direct feedback on the product and the performance of the product in the market place which will be beneficial to the company. As the people of UK prefer bakery items to a large extent, Tim Tam will earn a huge profit and it will be preferred by a large number of customers (Marx et al.2014). The intermediaries in the UK market purchase the product fro m the company directly and then they sell it to the customers. The intermediaries in UK set the selling price of Tim Tam and they assure the buyers about the product. They also provide the after sales service in the UK market. Arnott is also trying to link to various global chains by outsourcing the products to UK and this will also help the business to compete in the global level (Constantinides 2014). Arnott will be in profitable stage if it chooses direct export via franchise because the intermediaries can sell the product at a much lower price and it will also help the company to compete with the other leading companies. This will also help Arnott to develop personal relationship with the customers (Hohenthal et al. 2014). Arnott will also establish a sales program and thus will help the intermediaries to represent the company in the future. The intermediaries and the company will work closely in representing the interest of the customers. The customers are regarded as the main agents of the company and thus it is important that the intermediaries are handled in a better way. The home based country of Tim Tam i.e. Australia will be in a much advantageous position and it will also reduce the risk of the company. The risk will be borne by the intermediaries when it sells its products in UK. Arnott will also be in potential risk if it operates in oversees market without nay intermediaries (Musso and Francioni 2014). Marketing Mix The product of Arnott i.e. Tim Tam is preferred by a large number of customers. Tin Tam is available in different flavors such as white chocolate, dark chocolate mint, dark chocolate, honeycomb and chocolate orange. The chocolate flavor of Tim Tam is preferred by a large number of customers and it is flavored by varieties of alcoholic liquors. The biscuit sandwiches of Tim Tam are manufactured in Indonesia. The cheese flavor of Tim Tam is also preferred by a large number of customers. The limited edition of Tim Tam was also launched in the Australian market in 2014 in different flavors such as choc brownie, salted caramel, raspberry white choc. The company also launched the peanut butter Tim Tam and the company has earned a large number of profits through this flavor (Zhou and Guilln 2015). Price Tim Tam is available in available to the customers in an affordable rate. The company launched different flavors of Tim Tam in different sizes and they are available to the customers at an attractive price. Tim Tam is also offered at a discounted price to the customers. The product is available in Woolworths and Coles and the company is trying to resist the prices of Tim Tam and other products of Arnott from rapid price hike (Keiningham et al. 2017). Place Tim Tam is available in different supermarkets as well as in retail stores. The company has chosen many distributors all over the world and it is also trying to expand in the UK market. Arnott is also trying to increase its supply chain when the other companies have increased the price of the product which is similar to Tim Tam. Arnott has set up bakeries for different products in different places in the entire Australian and the company is expanding rapidly in the global market (Sandberg 2013). Promotion Arnott has set up partnership with different institutes such as national Breast Cancer Foundation and it has launched the limited edition of Tim Tam and thus this coincided with the pink ribbon campaign. The company is also spending a huge amount on advertising in different social media sites such as Facebook since 2012. Several campaigns were also done via YouTube and this generated a huge profit to the company. Arnott has also chosen television advertisement to reach out to the customers (Hurskainen 2016) References Abs.gov.au. (2017).7503.0 - Value of Agricultural Commodities Produced, Australia, 2015-16. [online] Available at: https://www.abs.gov.au/ausstats/abs@.nsf/mf/7503.0 [Accessed 13 Sep. 2017]. Akbar, S. and Ahsan, K., 2014. Analysis of corporate social disclosure practices of Australian retail firms.International Journal of Managerial and Financial Accounting,6(4), pp.375-396. Barbara, C., Cortis, D., Perotti, R., Sammut, C. and Vella, A., 2017. The European Insurance Industry: A PEST analysis.International Journal of Financial Studies,5(2), p.14. Bartrim, J., 2017. Insect farming and consumption in Australia-opportunities and barriers.Australian Zoologist. Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014.Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Boateng, A., Hua, X., Uddin, M. and Du, M., 2014. Home country macroeconomic factors on outward cross-border mergers and acquisitions: Evidence from the UK.Research in International Business and Finance,30, pp.202-216. Bogomolova, S., Dunn, S., Trinh, G., Taylor, J. and Volpe, R.J., 2015. Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda.Journal of Retailing and Consumer Services,25, pp.1-11. Buckley, P.J. and Ghauri, P.N. eds., 2015.International business strategy: theory and practice. Routledge. Chen, M.J. and Miller, D., 2015. Reconceptualizing competitive dynamics: A multidimensional framework.Strategic Management Journal,36(5), pp.758-775. Constantinides, E., 2014. Foundations of social media marketing.Procedia-Social and behavioral sciences,148, pp.40-57. Dalton, S.M., Probst, Y.C., Batterham, M.J. and Tapsell, L.C., 2014. Compilation of an Australian database of manufactured and packaged food products containing wholegrain ingredients.Journal of Food Composition and Analysis,36(1), pp.24-34. Dunn, N., 2014. The new system.Legaldate,26(2), p.2. Friel, S., Barosh, L.J. and Lawrence, M., 2014. Towards healthy and sustainable food consumption: an Australian case study.Public health nutrition,17(5), pp.1156-1166. Fuller, N.R., 2016. In response to Capsaicinoids: a spicy solution to the management of obesity?.International Journal of Obesity,40(8), pp.1330-1330. Hendrie, G.A., Baird, D., Ridoutt, B., Hadjikakou, M. and Noakes, M., 2016. Overconsumption of energy and excessive discretionary food intake inflates dietary greenhouse gas emissions in Australia.Nutrients,8(11), p.690. Hohenthal, J., Johanson, J. and Johanson, M., 2014. Network knowledge and business-relationship value in the foreign market.International Business Review,23(1), pp.4-19. Hurskainen, R., 2016. Using marketing strategies to clear prejudices and change attitudes towards health technology. Keiningham, T., Keiningham, T., Ball, J., Ball, J., Benoit, S., Benoit, S., Bruce, H.L., Bruce, H.L., Buoye, A., Buoye, A. and Dzenkovska, J., 2017. The interplay of customer experience and commitment.Journal of Services Marketing,31(2), pp.148-160. Khan, U. A., Alam, M. N., and Alam, S. 2015. A Critical Analysis of Internal and External Environment of Apple Inc.International Journal of Economics, Commerce and Management,3(6), 955-961. LEONG, C., TU, A., KUONG, A., NGUYEN, T. and LIAW, N., 2015. CASE ANALYSIS FOR. Lindberg, R., Nichols, T. and Yam, C., 2017. The Healthy Eating Agenda in Australia. Is Salt a Priority for Manufacturers?.Nutrients,9(8), p.881. Marx, M., Gans, J.S. and Hsu, D.H., 2014. Dynamic commercialization strategies for disruptive technologies: Evidence from the speech recognition industry.Management Science,60(12), pp.3103-3123. Musso, F. and Francioni, B., 2014. International strategy for SMEs: criteria for foreign markets and entry modes selection.Journal of Small Business and Enterprise Development,21(2), pp.301-312. Ng, G.K. and Shukor, S.A., 2016. Sustainability in Food Processing Industry: An Overview.Advanced Science Letters,22(7), pp.1835-1839. Potter, A. and Davis, R., 2017. The Gold Coast on Screen: Childrens television selling Brand Australia in international markets.Series-International Journal of TV Serial Narratives,3(1), pp.27-39. Pulker, C.E., Scott, J.A. and Pollard, C.M., 2017. Ultra-processed family foods in Australia: nutrition claims, health claims and marketing techniques.Public health nutrition, pp.1-11. Rothaermel, F. T. 2015.Strategic management. McGraw-Hill Education. Sandberg, S., 2013. Emerging market entry node pattern and experiential knowledge of small and medium-sized enterprises.International Marketing Review,30(2), pp.106-129. Ulrich, A.M.D., Hollensen, S. and Boyd, B., 2014. Entry mode strategies into the Brazil, Russia, India and China (BRIC) markets.Global Business Review,15(3), pp.423-445. Zhou, N. and Guilln, M.F., 2015. From home country to home base: A dynamic approach to the liability of foreignness.Strategic Management Journal,36(6), pp.907-

Foreignness Strategic Management Journal â€Myassignmenthelp.Com

Question: Discuss About The Foreignness Strategic Management Journal? Answer: Introduction Arnotts Biscuits Limited is the largest producer of biscuits in Australia. It is also the second largest snack food supplier in the country. Arnotts is a subsidiary of the Campbell Soup Company of the United States. The company was established in 1865 by William Arnott and operated under the family ownership until 1975. In 1997, the Campbell Soup Company acquired Arnotts in full. Despite the American ownership of the company, which led to considerable amount of controversy, as the Australians wanted the famous company to remain in Australian hands, the products of the company have not become Americanised and the manufacturing remains in Australia. The company is now known as Snacks Brands Australia. Arnotts has a wide range of products under its banner and variety of productsare sold by the company in the Australian market. From biscuits, candies, toffees, cakes, to breads, to ice creams and many more types of dessert, Arnotts virtually has existence in almost every market of every available type of dessert in Australia (Dunn 2014). Arnotts owns the top two brands in almost every segment of crackers, sweet biscuits and chocolate biscuits. The company and the product Arnotts is one of the biggest biscuits manufacturers in the world and is the biggest one in the country. The Arnotts umbrella consists of many sections and is the parent company of many brands that are very famous in the Australian biscuits market. Five factors have ensured the growth and of the company and also enables it to maintain the market hold in Australia. The company is focused on the core biscuit portfolio in the country: Arnotts have long exited from the sector of private labels, which yielded almost negligible profit margins. The entire snack food segment of the companys operations has been divested and the focus has been instead given to expanding other dessert food products or snacks that are healthier and organic. Peripheral operations of the company have been limited and a centralized operations management has been created so that every transaction and function of the company and as well as of the subsidiary brands can be monitored in a uniform manner (Bartrim 2017). Manufacturing has been given the highest importance in the company and the quality of the manufacturing process is hailed above all other operations of the company. Entire restructure of the management: Stranded overhead cost is a headache for every organisation that aims to operate within any sector and derive a certain amount of profit from it. The administration process of the company has been streamlined, so that every action and step is monitored and analysed before even being implemented. Sales and other attributes that boost sales are consolidated so that further expansion within the domestic market can be achieved. Route-to-Market warehouse system: The company deals in manufacturing and selling of such a product that has an expiry date. This requires the company to makes sure that none of its products are in consumable condition. The products becoming expired cannot be tolerated by the company and that makes them ensure that their warehouses are foolproof and no products are wasted (Hendrieet al. 2016). Growing core brands: Arnotts has focused all its resources to developing the core brands, as they are the original products and names that have helped the company its current position in the market. Marketing is boosted and widespread campaigns are done so that market exposure is enhanced even further. Promoting the trades of the company is another great strategy that increases transparency in the transactions and operations of the company, that creates a loyal customer base (Pulker, Scott and Pollard 2017). The packaging and merchandising of the products is done with creativity and new ways of delivering the products have helped the company to grow and maintain customer satisfaction, that in turn helps with increased sales, which, again, results in better profit margins. Investing in a pilot plant: This is a newly formed segment of the company where innovation is used efficiently to create new products or developing on the products that are already being produced and sold by Arnotts. Customers are at the heart of any business operations and the company understand that catering to their needs is the only way to stay ahead in the competition (Potter and Davis 2017). Constantly evolving with the changing customer needs and giving them more and new exciting flavors, textures and products is the only way to retain the loyalty of the customers. This pilot plant is where all the creative and innovative ideas are amalgamated and all the inputs are brought together to make something new to keep the excitement and sentiment of the customers alive. The Australian biscuit market is huge and is driven by fierce competition. For years, the parent company of Arnotts has been registering flat profit figures. After the successful implementation of the above described five strategies, it has finally managed to reach profit levels that are above the average market rates. The growing health consciousness of the Australians regarding consumption of snacks, and becoming more biased towards organic and healthy eating habits have rendered the market to experience a sudden slump in recent years (Friel, Barosh and Lawrence 2014). Sweet biscuits: the segment where Arnotts operates the most includes plain biscuits, cream biscuits and cookies. Arnotts has been trying to regain its market status by producing gluten-free, low sugar and low fat biscuits for the people who are serious about maintaining a good and healthy lifestyle. Arnotts have suffered a lot in a market, which experienced an overall degradation in 2013. Even though the market has b een able to recover from that momentary blow, the overall sales and profit levels have not been able to match its previous figures yet. Arnotts have successfully reported higher profit levels than their competition. The biggest reason for this drop in sales and profit can be attributed to a rise in health and lifestyle concern among the consumers. Even if this single incident may be cited aberration, the overall sales have been experiencing a downward result for spome time now. Tim tam has been the most successful launch of Arnotts till date. It has a huge appeal to the children as well as the grownups, who enjoy a sweet comfort food that reminds them of their childhood and has emotional attachment to it. This single product is the only reason for the company to retain its advantageous position in a market that is currently going through a slump. To maintain and increase their sales, Arnotts has gone beyond the simple chocolate selling business strategies and have tried to offer the customers with more products than their peers and competition. Recipes are invented by Arnotts that use Tim Tams as an ingredient and more desserts are offered alongside the traditional candies, chocolate bars, biscuits, chocolates and cakes. Breads are also produced by the company which has given them significant existence in the bread market as well. Over the last five years Arnotts have been experiencing a slowdown, along with the entire market sector, but Tim Tam sales itsel f has seen increase. This can be widely attributed to the fact that the company has invested a lot of money, time and creativity in the campaign and promotion of this product. Therefore, deciding on this product to be the product that is to be introduced to the British market, as new expansion strategy, was the obvious choice. Country and product market attractiveness The United Kingdom is one of the biggest economies in the world and has a huge opportunity in the specific sector of chocolate where Arnotts wants to penetrate. To understand the condition of the overall UK market, a PEST analysis is to be performed upon the entire country, to understand the conditions that are currently prevailing in the country and what possible strategies can be adopted by Arnotts to ensure maximum exposure and sales. Macro environmental analysis: The success of an organisation is determined by the factors that operate within the internal and external environments. An organisation can try to become more successful by efficiently utilizing these factors to its advantage by adapting to the environment to manipulate the factors. An organisation, which is successful in the market can not only use these factors and manipulate them, but also have certain degrees of predictability powers, which help to forecast imminent change. This ability can be of tremendous help for organisations as this can aid in preparing for the change by changing its strategies. The macro environment refers to the outer and external environment in which the organisation operates, effectively meaning the industry and the general condition of the country, which the organisation cannot control as a single entity but have some degree of impact when it is a part of the greater industry as a whole. Micro environment comprises of the internal factors, which are directly controlled by the organisation. The internal operations, manufacturing, service providing, processing all are the factors that are controllable by the organisation. PEST Analysis A PEST analysis is a tool that is used by organisations to understand the prevailing macro environ mental conditions within the country it is operating. Since the economic, political and social conditions and outlooks vary for each country, each country also offers a unique condition for every industry, which is a big point of concern for the organisations that run operations across different countries. The PEST analysis is a simple take on an organisations political, economic, social and technological environments, within which it exists and functions. Legal and environmental factors and conditions are also part of the PEST analysis. Political: The political framework of the country is a constitutional monarchy. A parliamentary system governs the functions of the government, which makes the country is fair and stable, having a lot of opportunities for the entities that operate within the country. The country is normally thought to be as a stable one, where the citizens have a control over its inner functioning. Being split into national and local administrations, it is easier to maintain a cohesion among all the operations of the government, as well as individuals and organisations. However, the government is not devoid of corruption, which are widely known, yet not talked about. The massive political dilemma over the decision of whether to stay in the European Union (EU) or not is taking a significant toll on almost all activities of the country. Even so, the UK is one of the most successful countries where rule of law is established. Economic: The economic condition of the UK is also very stable and has the fifth highest Gross Domestic Product (GDP) in the world. Before the economic slump of the 2007-08, the country was registering a steady GDP growth rate. Even after the depression, the country is gradually coming out of the slow economic growth, however, most of this economic reestablishment is centered around London and the south east. The southern part of the country has traditionally offered services, while the north was more dependent on industrial sectors. This new economic outlook is reflecting the decrease in the importance in the industry sector, which may hamper economic strength in the long run. Interest rates are also regulated by the Bank of England, which also keeps the inflation rates under control. However, lower oil prices play its part and inflation rate do reach almost 4% at times, but is quickly subdued again. The countrys inflation rate has been significantly lower than the overall inflation rates of the EU. Despite all of these economic hope, the pound has still lost its value to some extent, which severely affected the economic condition and transaction of the country in the international market. Social: The UK has very high social standards. These high standards help to keep the overall environment and circumstances in a better than average position as compared to many other first world countries. Services like the National Health Services being free of cost let the society and community to focus their time on other issues. This also helps to keep the overall health quality of the citizens to be better, ensuring more productivity in all sectors. A lot of population also means that there is an abundance of skilled labours. The country has flexible migration laws, which enrich the society in a cultural way, as well as provides with cheap labours. The country ensures a basic education for all its people, and the education system is of very high standards. Better education leads to better workforce. The standard of living in the UK is exceptionally high and has surpassed that of the United States of America recently, after almost a century. Still, the country is burdened with in come disparity and faces challenges in overcoming them. Child poverty is still a major issue in the country and the government struggles to rid the country of this pressing issue. Technology: The UK has a wide range of technology available to help the citizens live a good life and also increase the industrial production and the betterment of the services sector is also achieved. Science and IT sector has seen remarkable expansion; thagt helps in increasing quality of every aspect of life. The country has stringent and effective laws regarding intellectual property rights. The country also has high level of competition among the industries inside the country, which helps to boost growth and specialisation is ensured. The British market of the product The British market offers a diverse and huge for sweet biscuits which is the primary product offered by Arnotts. the combination of either tea or coffee is consumed by almost every British coupled with biscuits almost everyday. The market is supposed to grow almost by 5.6 billion in the next financial year. The biscuit industry, hence, looks to be pretty solid in terms of sales and overall performance. Throughout the recession, when the entire global economic conditions faced meltdowns, the British people never stopped buying biscuits, as it is their daily need. This helped the UK biscuit market to sustain itself better than most other industries of the world. Although this ritualistic nature to buy sweet biscuits have stayed relevant for the people of the UK, the rising health concerns here has also slowed down the industry (Fuller 2016.). However, emotions and sentiments seem to have prevailed and the biscuit sales have been steady. Iconic brands like McVities, Jacobs, Hob Nobs all have good market shares and make sure that the industry will not be facing any immediate problem right away (LEONGet al., 2017). However, these same reasons are why Arnotts will face a problem: The British seem to prefer their own products more than any foreign ones, and the company has to innovate and accordingly market or promote their Tim Tams that would efficiently appeal to the customers in the same way as their local products do. Strategies to penetrate the market Arnotts is going to adopt a number of strategies that are currently used in the backdrop of operating in the Australian market, but may prove to be essential for the UK market. Arnotts has focused a lot of its resources and operations towards online retailing of their products. The company is not satisfied with only supplying their original product to the market, but also aims to provide the British consumers with every product they have in their catalogue (Ng and Shukor 2016). This will no doubt take time and a lot of hard work is to be expected, but Arnotts is sure about yielding a positive result from this. The UK is experiencing an increase in the demand for coffee, and in recent times, there has been a remarkable growth in the number of coffee shops in the country. Arnotts aims to exploit this aspect would expand their business in the coffee chain in the United Kingdom, in a joint venture with Coffex. This would ensure even higher sales for Arnotts Tim Tams and new business opportunities for the company as awell. The retail chains would be supplying new flavors of coffee and would use the products of Arnotts as ingredients. The shops would be offering the customers an enriched coffee drinking experience, which they hope would increase customer satisfaction. In a time when coffee boutiques are setting a new trend in the country, Arnotts has high hopes about their new business venture. Competition in the market and other aspects The market of the UK is high and there are many companies which have been selling chocolate in the country for a long period of time. This would seem like a disadvantageous position for the company as it is a newcomer and do not have enough practical experiences of operating in the British market, which would entail a lot of new planning and strategizing on Arnotts part (Lindberg, Nichols and Yam, 2017). The exit of the country from the EU would pose some obvious problems regarding the tariff laws and export import policy. However, Australia hopes that this would not affect much for their foreign trade with England, as they had similar trading regulations with country before, which are now being considered to be implemented with the new trade laws between the United Kingdom and the European Union. Most of the companies in the UK use online retail shops extensively to reach their customers and increase their sales along with physical shops. Arnotts would be investing a lot in their online retail shop creation which would enable the customers to avail their products in similar fashion in which they are already used to. Similarities between Australia and the UK The Australian and British cultures have some obvious similarities between them, both being first world countries and somewhat of a similar way of thinking. The socio-political and economic conditions are also not very dissimilar in the two countries. This would give Arnotts some basic advantage in planning their strategies. The citizens of both the countries enjoy their desserts and sweet biscuits are a big part of both countrys culinary traditions (Daltonet al. 2014). These aspects would help Arnotts to use the general preference and food habits of the people of the UK to be used to their own advantage. SWOT Analysis Arnott's Biscuits Limited is a company that has been established in the year 1865 and has a long legacy of goodwill and high quality products and this serves as the biggest strength of the company. The popularity, brand value associated with the organization makes customers comes back to the products that the company has to offer. The company over the years has developed and has come up with innovative flavors and taste of biscuits. This plethora of choice caters to the taste buds of almost everyone. The image of the company promotes togetherness, innocence and fun time. The organization is regarded as the biggest producer of biscuits and the second-largest supplier of snack items in Australia. This adds to the popularity of the brand and the availability of the products everywhere in the market. The manufacturing units of the organization are top notch with technologically advanced machinery that allows mass production. It serves as strength as it provides the company allowance to make the products available to the target market at the right time. Tim-Tam is one of the notable brands of the company, it is a fun product and the high quality and reasonable price of the item add to the benefit and the popularity of the brand. The company has a lot of opportunity to expand in Britain as an established brand in Australia it has means and resources to expand in the Britain market as well. The British market is a good place for the company as it has a lot of options in terms of customer segmentation, innovation in the flavor etc (Khan et al. 2015). Weakness The company has a small market share in the international market which is a problem as the industry in which the company operates has a tough competition. Opportunities There are a lot of opportunities in the international market, as the company has good resources to expand the business. The food and beverage industry is booming as people are enjoying diversified and unique flavors in terms of bakery items like biscuits. The demand for biscuit as a snack is also high and a popular brand like Arnotts should use this opportunity. The company does not have cookies or brownies as the product option and this is a space that can be fulfilled by the resources that the company already has The British are a new consumer that would mean that the company has an opportunity to create new and innovative flavors for the British market. Threat The food and beverage industry has a tough competition in the international market, Kraft food limited is the biggest competitions to the company the profile of the two companies are almost alike and people usually interchange the products of these companies (Rothaermel 2015) Entry Strategy Tim Tam will enter the UK market and the company will directly export the product from Australia. Arnott will directly export the product via UK intermediary. These intermediaries will act as the middleman in the company. These intermediaries will also have to control the sales and interact with the client directly. Arnott will be benefited to a large extent if it chooses direct exporting via intermediaries and this will also increase the profit level of the company (Ulrich et al. 2014). It is also important for Arnott to know the customers and then choose the foreign market expansion strategy. In such a case, the customers also provide direct feedback on the product and the performance of the product in the market place which will be beneficial to the company. As the people of UK prefer bakery items to a large extent, Tim Tam will earn a huge profit and it will be preferred by a large number of customers (Marx et al.2014). The intermediaries in the UK market purchase the product fro m the company directly and then they sell it to the customers. The intermediaries in UK set the selling price of Tim Tam and they assure the buyers about the product. They also provide the after sales service in the UK market. Arnott is also trying to link to various global chains by outsourcing the products to UK and this will also help the business to compete in the global level (Constantinides 2014). Arnott will be in profitable stage if it chooses direct export via franchise because the intermediaries can sell the product at a much lower price and it will also help the company to compete with the other leading companies. This will also help Arnott to develop personal relationship with the customers (Hohenthal et al. 2014). Arnott will also establish a sales program and thus will help the intermediaries to represent the company in the future. The intermediaries and the company will work closely in representing the interest of the customers. The customers are regarded as the main agents of the company and thus it is important that the intermediaries are handled in a better way. The home based country of Tim Tam i.e. Australia will be in a much advantageous position and it will also reduce the risk of the company. The risk will be borne by the intermediaries when it sells its products in UK. Arnott will also be in potential risk if it operates in oversees market without nay intermediaries (Musso and Francioni 2014). Marketing Mix The product of Arnott i.e. Tim Tam is preferred by a large number of customers. Tin Tam is available in different flavors such as white chocolate, dark chocolate mint, dark chocolate, honeycomb and chocolate orange. The chocolate flavor of Tim Tam is preferred by a large number of customers and it is flavored by varieties of alcoholic liquors. The biscuit sandwiches of Tim Tam are manufactured in Indonesia. The cheese flavor of Tim Tam is also preferred by a large number of customers. The limited edition of Tim Tam was also launched in the Australian market in 2014 in different flavors such as choc brownie, salted caramel, raspberry white choc. The company also launched the peanut butter Tim Tam and the company has earned a large number of profits through this flavor (Zhou and Guilln 2015). Price Tim Tam is available in available to the customers in an affordable rate. The company launched different flavors of Tim Tam in different sizes and they are available to the customers at an attractive price. Tim Tam is also offered at a discounted price to the customers. The product is available in Woolworths and Coles and the company is trying to resist the prices of Tim Tam and other products of Arnott from rapid price hike (Keiningham et al. 2017). Place Tim Tam is available in different supermarkets as well as in retail stores. The company has chosen many distributors all over the world and it is also trying to expand in the UK market. Arnott is also trying to increase its supply chain when the other companies have increased the price of the product which is similar to Tim Tam. Arnott has set up bakeries for different products in different places in the entire Australian and the company is expanding rapidly in the global market (Sandberg 2013). Promotion Arnott has set up partnership with different institutes such as national Breast Cancer Foundation and it has launched the limited edition of Tim Tam and thus this coincided with the pink ribbon campaign. The company is also spending a huge amount on advertising in different social media sites such as Facebook since 2012. Several campaigns were also done via YouTube and this generated a huge profit to the company. Arnott has also chosen television advertisement to reach out to the customers (Hurskainen 2016) References Abs.gov.au. (2017).7503.0 - Value of Agricultural Commodities Produced, Australia, 2015-16. [online] Available at: https://www.abs.gov.au/ausstats/abs@.nsf/mf/7503.0 [Accessed 13 Sep. 2017]. Akbar, S. and Ahsan, K., 2014. Analysis of corporate social disclosure practices of Australian retail firms.International Journal of Managerial and Financial Accounting,6(4), pp.375-396. Barbara, C., Cortis, D., Perotti, R., Sammut, C. and Vella, A., 2017. 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